PROVOKE Blonde Rehab N0'1 Hair Perfector Repair Treatment 150ml, Rebuilds Bonds and Repairs Damage in 1 Wash with a Pro Bonding Complex, Keratin and Hyaluronic Acid, for Blonde c hair, off white

Product Information

As for ingredients, remember that not all hair masks are made equal. Look for formulas rich in emollients to boost moisture – like shea butter, cocoa butter and oils – but steer clear of anything containing silicones, as these tend to mask damage rather than cure it. Try not to wash hair every day as it will affect the vibrancy of the colour – not only will it strip out a toner it will also make hair drier, which will reduce shine. I would recommend washing hair every three days or using a sulphate-free shampoo for a gentler clean if washed more frequently. Moisturising hair is key, and I recommend using a hair treatment at least once a week to combat dryness, which causes breakage. Whether your hair's platinum, beige or dirty blonde, we asked Provoke Ambassador and Celebrity Colourist Kris Barnes for his top tips on achieving the perfect 'blonde'... Why does blonde hair need different care?

If there's anything that we want to know, it's exactly how the celebs do it themselves. To really get to the core of what's the best out there, we went straight to the trusted source: a celeb stylist.

Why does blonde hair need different care?

Overall, my preference is pre-shampoo masks. The best ones contain higher levels of active ingredients than post-shampoo rinse-off masks, and they won’t weigh even the finest of hair textures down,” advises Kingsley. Blonde hair tends to be drier than brunette. If you look at brunette hair in the sun you get a lot of shine, whereas blondes don’t have that. Blonde hair is more brittle and breaks easily so it does need that extra bit of help and tlc. This is where a range like Blonde Rehab comes in to make hair stronger and healthier – it helps with the integrity of hair after bleaching and adds amazing shine!" How can I maintain a healthy blonde colour?

Our shelves are brimming with many new and classic formulas to try, but rest assured there is a hair mask perfectly suited to you. What's the benefit of using a hair mask?The first step to success is finding the right mask for your hair type, but the sweet spot of any treatment is consistency. “It depends on the condition of your hair, but I’d advise most people to use a conditioning mask once or twice a week,” says Kingsley. Whether your curls are frizzy, ends are frazzled, or you’ve battled with a box dye (and the box dye won), there are some reliable remedies that can help to repair and restore.